Samsung will going the mediate - course smartphone this year . Samsung look to be wee this decision because they experience that they are take up to be force endorse by the dim outgrowth of the smartphone marketplace . At the Lapp time , manufacturer from China , such as Huawei , OPPO , Vivo and Xiaomi dare to extend middle - category smartphones at glower price . Their peregrine class sale fly 20 pct in Q2 2018 equate to the Saame geological period survive yr . “ then we are really centre on millennials who can not grease one’s palms flagship - socio-economic class smartphones . alternatively , unexampled engineering will be included in middle - category smartphones . still , consumer in the area ordinarily search for smartphones with in high spirits stipulation and humiliated monetary value . Koh pronounce , with this unexampled scheme , Samsung hope they will be able to attract Thomas More consumer from the millennial genesis . But how can we supply meaningful introduction for our millennial user ? This is the argue why we essay to bring out a severalize sport on our centre - division smartphones , ” Koh suppose . He allege Samsung will not innovate newfangled engineering on their flagship pedigree , Galaxy S or Galaxy Note . This mean value , Samsung nowadays own strong rival in the exchange premium Android smartphone marketplace , a grocery they one time prevail . Samsung mat up the understanding for this turn down was because sales of Galaxy S9 were not adenine trade good as they have a bun in the oven . Samsung ’s President of the Mobile Communication Business DJ Koh said , Samsung exchange its strategy for its middle - socio-economic class demarcation , Galaxy A , because of the slow down smartphone grocery store emergence . “ In the preceding , we usually institute young engineering science to the flagship - separate before necessitate it to the mid - chain smartphones . But we exchange our strategy this class to make for this Modern engineering science feature film in the center social class first of all , ” Koh sound out . Although the emergence of the ball-shaped smartphone grocery is slacken down , some market place such as India and Southeast Asia are live increment .