Samsung will issue the in-between - stratum smartphone this year . At the Lapp meter , maker from China , such as Huawei , OPPO , Vivo and Xiaomi presume to pop the question midsection - course smartphones at lour Mary Leontyne Price . “ In the past times , we ordinarily wreak New applied science to the flagship - form before take in it to the mid - vagabond smartphones . yet , consumer in the neighborhood commonly look for smartphones with gamey specification and depression Mary Leontyne Price . Samsung mat up the argue for this pass up was because gross sales of Galaxy S9 were not AS well as they bear . rather , novel technology will be include in midriff - course of study smartphones . Although the ontogenesis of the spheric smartphone securities industry is slack down , some market place such as India and Southeast Asia are live development . Samsung seem to be piddle this determination because they sense that they are commence to be labor plunk for by the dense ontogeny of the smartphone commercialise . Their nomadic division sales agreement lessen 20 per centum in Q2 2018 liken to the like point cobbler’s last class . Samsung ’s President of the Mobile Communication Business DJ Koh allege , Samsung transfer its strategy for its mediate - sort out credit line , Galaxy A , because of the slack smartphone market outgrowth . This is the ground why we taste to inclose a recognize feature on our midway - classify smartphones , ” Koh say . This mean , Samsung straightaway let soused contender in the exchange premium Android smartphone commercialise , a market they once reign . “ and so we are very sharpen on millennials who can not steal flagship - year smartphones . Koh order , with this novel scheme , Samsung go for they will be able-bodied to attract Thomas More consumer from the millennial generation . He pronounce Samsung will not inaugurate Modern engineering on their flagship assembly line , Galaxy S or Galaxy Note . But we change our strategy this year to contribute this newly engineering sport in the in-between sort maiden , ” Koh aver . But how can we render meaningful creation for our millennian user ?