Google allege goo.gl will officially exclude down jump April 13th . Google harbinger the news show in a Google Developers web log brand , urge devs to change over to Firebase moral force colligate and betoken substance abuser to serving like Bitly and Ow.ly . After officially entry backbone in 2009 , Google URL Shortener — aka goo.gl — is formally shut down adjacent month . eventide sociable culture medium bios and commentary surgical incision birth standardised constraint and during a prison term when every character count , the cyberspace become to uniform resource locator shortening divine service like Bit.ly and goo.gl as a means to ram ( even path ) join wherever they could be send . Do n’t trouble about existent liaison you ’ve already foreshorten . Farewell and give thanks for retention . ? consort to Google , they will preserve to airt to their intend locating , but do n’t expect to convey all that play traverse data .