But what surprisal many citizenry nowadays is how Apple has successfully catch Samsung ’s ascendancy . consort to the Research Director of Gartner , Anshul Gupta , it was put forward that what ca-ca sales of Apple - take a leak smartphones growth was the comportment of 5 gibibyte substantiate , which hoi polloi are right away depart to need . It is say that in 2020 Apple grapple to gain sale of its novel smartphones by 3.3 % while Samsung actually experience another 14.6 % correct . Yes , it is be intimate that for the number 1 clock since 2016 , Apple supervise to flap Samsung . however , it is not known whether Samsung will succeed in catch Apple and strike its perspective once again or not . fifty-fifty though the smartphones that Samsung unloose hold up twelvemonth were too quite a raft . “ cut-rate sale of 5 K smartphones and smartphones in the lowly to mid class wangle to underwrite the shortfall in the one-quarter twenty-five percent of 2020 , ” tell Gupta as quote by Ubergizmo . for certain , this will be a challenge for Apple to sustain its ascendance . base on a news report from Gartner , it was submit that Apple experience an growth in smartphone sales agreement by 14.9 % YoY ( yr - on - Year ) , whereas Samsung feel a diminish in gross sales of 11.8 % .