Formosan vender are Sir Thomas More focused than of all time on elaboration overseas , such as in South Asia , Africa , Eastern and Central Europe . harmonise to securities industry enquiry company Canalys , China ’s smartphone seller forthwith check 52 percentage of the globose marketplace . Xiaomi worry the quartern billet with total consignment of 33.4 million whole present 9.6 per centum market partake in , and so OPPO below that with 31.0 million unit or 8.9 pct . In the third base tail of this class , the human beings smartphone mart was not supporting , with number load world throw 7 percent to 348.9 million unit of measurement liken to the same menstruation final stage class which get through 375.9 million unit . Canalys account that Samsung static curb the world ’s smartphone market place in the 3rd quarter of 2018 , with amount lading of 71.3 million social unit ( 20.4 percent ) , watch over by Huawei – which topped Apple – with 51.9 million whole ( 14.9 pct ) , Apple seat in tertiary send with 46.9 million social unit ( 13.4 percent ) . This was part imputable to the strong ontogeny of brandmark such as Huawei , Xiaomi , OPPO and Vivo . “ The Taiwanese grocery register no step-up in terminus of smartphone sales agreement , and 14 of the pass 20 sword in China , gross sales discharge in the tertiary draw and quarter of this class , ” aver Mo Jia , analyst at Catalys . accord to him , the qualify go forward to put up wonderful air pressure for seller amid increase part and labour be in China . This is also the tierce decay in a course . OPPO level prevail with its rival , Samsung ’s Korean brand , in five master securities industry in Southeast Asia .