An upgrade to Apple ’s iOS peregrine software system include a necessity that apps look for permission from substance abuser to pile up and percentage twist - discover datum that is use to establish advertizement More authoritative . “ We lack to generate developer fourth dimension to score the required betterment and consequently the necessary to exercise this track permission will get along into result former following yr . ” finally workweek , Facebook put out news that Apple ’s nomadic apps alteration would stroke receipts for developer who rely on its in - app anno Domini network . “ We trust the engineering science should protect the constitutional right on of substance abuser to secrecy , ” aver Apple . Apple is ask to release the following variant of its fluid operate on organisation tardy this yr , and developer will have got the selection to ask exploiter for permission from the kickoff when supervise is demand . “ This intend supply substance abuser with instrument to sympathize which application program and website can partake in their information with other firm for advertizing or advertizing measuring resolve , arsenic fountainhead as joyride to draw off permit for this go after . ” “ We sympathize that at an already difficult metre for business enterprise , iOS 14 will hurt a destiny of our developer and publisher , ” Facebook order . exam regain that Audience Network platform tax revenue that enable Facebook ’s model to bring behind the tantrum to direct advertizement in apps fell by More than half when customization was scotch , explicate an online carry . agree to Facebook , such datum is utilize to object advertizing in mode which pretend them more than belike to be of worry and pull in money . “ At the end of the Clarence Day , despite our skilful attempt , Apple ’s update may cause Audience Network therefore ineffective on iOS 14 that volunteer it on iOS 14 might not do any good sense . ” Apple , which is not rely on digital anno Domini tax income , has been operate to restrain on-line natural process track and has emphasize drug user privacy as a precedency . “ erstwhile aerate , a gimmick prompt will put up drug user with the selection to allow for or refuse the app - by - app supervise , ” Apple tell AFP . “ In fact , the consequence on iOS 14 for the Audience Network may be much large , so we ’re running on short- and hanker - terminal figure strategy to affirm publisher through these switch , ” said Facebook . The mixer network monster ‘s organisation will hush up be able-bodied to prey advertizement in apps fix for smartphones or lozenge powered by Android , Facebook enunciate .